Part 01: Open Source Software
Open Source Platforms, from blogging engines to Content Management Systems to Wiki’s to community sites are powering much of the Internet. What is Open Source and what are some its philosophical and legal principles. A look at some of the more popular platforms, what they are, when you would use them and how you would leverage them.
Part 02: The Social Web
Twitter, Facebook, YouTube and LinkedIn are Social Media and Social Networking’s big players. But others such as Tumblr, Orkut and LiveJournal have either content niches or geographic penetration that are worthwhile to know. Then there’s a universe of bookmarking sites such as Digg, Delicious, Reddit, StumbleUpon and others that can be leveraged.
A look at participatory media and “earned” marketing strategies using the Social Web.
Assignment
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